Happy Macadamia

I had the pleasure of teaming up with Happy Macadamia, a plant-based business that specializes in crafting heartwarming, ready-to-heat meals and desserts. The twist? Everything is frozen, so you can enjoy a unique and utterly delicious treat right in the comfort of your home. The challenge was clear: to carve a niche in the world of frozen foods while embracing the vibrancy of unexpected combinations and home-made feel. Our ultimate goal was to ignite that irresistible craving before anyone realized these treats are vegan and gluten-free. We designed a logo that encapsulates simplicity and a cozy, homemade feel, yet has the boldness to stand out amidst the competition.